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Q: Who is Nielsen//NetRatings?
A: Nielsen//NetRatings is a global leader in Internet media and market research. We are part of The Nielsen Company and provide the industry's global standard for Internet and digital media measurement and analysis, offering technology-driven Internet information solutions for media, advertising, ecommerce and financial companies.
Q: What have I signed up for?
A: Nielsen//NetRatings has a goal of obtaining a rich understanding of the Internet marketplace and to provide exceptional data and insight into how people are using their computers and the Internet around the world. As a member of the research panel, you will be helping to shape the future of the Internet.
Q: What is the purpose of the panel?
A: By understanding how people use their computers and the Internet, businesses can make the World Wide Web a more useful and interesting experience for all users. The input from Nielsen//NetRatings panel members helps online businesses make critical decisions regarding their Internet strategies.
Q: What type of data is being collected?
A: In addition to the profile information about your household that we ask you to provide, our proprietary software application automatically collects information about computer and Internet activity from the computer(s) you use to participate. We also administer "pop-up" surveys to some panel members while they are using the Internet. These surveys request additional market research information to help us better understand Internet behaviour and use. Your participation in our surveys is always voluntary. For more information on the type of data being collected and our privacy practices, please read our Privacy Policy.
Q: How is this data being sent to you?
A: The data you provide us with is automatically sent to Nielsen//NetRatings when you connect to the Internet. It is automatically encrypted prior to transmission to help ensure complete security.
Q: What are you going to do with this information?
A: We combine the information that comes from our panel members with data and research tools from other sources. We use this information to perform research and to prepare reports and analyses concerning Internet audience demographics, behaviour and use.
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